Stefan Petkovic

Leading product and growth strategy for a premium armored vehicle manufacturer - defining the digital product roadmap, managing a 7-person cross-functional team across engineering, SEO, PPC, content, and design, and coordinating directly with the client's sales team to align product decisions with revenue goals.
Company website: alpineco.com

• Defined the product vision and MVP for the company's core digital platform - a multilingual site with dynamic inventory filtering, a vehicle configurator, ballistic chart comparison tool, and content-driven blog. Led design in Figma and technical architecture decisions.
• Drove organic growth strategy that increased traffic 155% and moved average search position from 15.5 to 2.5, securing #1 rankings for core industry keywords.
• Built and own a lead generation pipeline producing 1,900+ qualified leads across organic and paid channels, with 320 conversions in the most recent month (up 33% MoM).
• Launched ~6 satellite products and a client-facing Looker Studio dashboard consolidating all performance data - enabling data-driven decision-making for stakeholders.
• Led backlink acquisition and digital PR strategy, building online authority from near zero to a competitive position against industry leaders.

After 5 years as a Full Stack Developer at Webedia, I was promoted to Technical Project Manager when the company rebranded to ACT Digital. I led a cross-functional team of 7 (3 back-end devs, 2 front-end devs, 1 designer, 1 QA) across three concurrent products - managing ongoing product evolution for two high-traffic platforms and leading a full website build from zero.

• Minha Vida (Brazil's largest health portal, 19M+ visitors/month) - Owned the product roadmap for ongoing feature development and optimization. Led UX research and a dashboard redesign that reduced bounce rate. Ran daily stand-ups and weekly stakeholder syncs with Brazilian client teams.
• Millenium (leading French gaming portal, 250K+ visitors/month) - Analyzed user behavior data to identify session depth issues, then reworked navigation flows to improve engagement. Launched new ranking and review features end-to-end. Collaborated with sales, account management, and marketing on product positioning and feature rollout coordination.
• ACT Digital Website - Led a full website build from zero: authored PRDs, defined the MVP, made architecture decisions (Next.js/Strapi), and owned the SEO roadmap. This was the only greenfield project of the three.
• Introduced stakeholder newsletters, SOPs in Notion, automation workflows, and an internal operations dashboard - improving transparency and reducing manual overhead across all projects
• Held bi-monthly 1:1s with all direct reports and conducted post-launch retrospectives to drive continuous improvement

The foundation of my engineering career - 5 years building web products at Webedia before the company rebranded to ACT Digital, where I was promoted to Technical Project Manager.

• Developed and maintained web applications using JavaScript, Vue.js, and React.js across multiple client-facing products
• Took on increasing responsibility for project coordination, sprint planning, and cross-team communication
• Built deep expertise in SEO strategy and technical implementation, applying it directly to product decisions

Started at a small agency building custom WordPress themes from PSD designs, then moved to MediaNovak where the high-volume, high-pressure environment shaped my work ethic. Over those few years, I built 100+ unique WordPress sites with a 3-4 day turnaround, working six days a week remotely.

• Developed custom WordPress themes from scratch, translating PSD designs into production-ready sites with minimal plugin reliance
• Developed custom PHP plugins and theme functionality to extend WordPress beyond out-of-the-box capabilities - later formalizing this expertise with a PHP certification.
• Thrived in a demanding, deadline-driven environment that built the speed, reliability, and resilience I carry into every role since

Since 2017, I've worked independently with 20+ clients - first through Upwork, then through my own consultancy, Swipe&Hype (est. 2021). I specialize in web product strategy, performance optimization, SEO, and growth - from audit to execution.
Agency website: swipeandhype.com
Upwork profile

• Delivered 50+ comprehensive product and website audits covering performance, SEO, UX, and conversion - which led to the creation of a productized Website Optimization Package.
• Built a referral-driven pipeline with long-term client relationships - most new business from repeat clients and word of mouth.
• Ran targeted growth campaigns using client case studies to drive new acquisition.
• Explored e-commerce and AI-driven content ventures, sharpening rapid prototyping and market validation skills.